HomeServicesPricing and packaging
Prices people understand
and are happy to pay.
Also known as pricing strategy, monetisation
Confusing plans slow down every sale. Price too low and you leave money on the table; too high and people walk away. We help you find the right shape for your offer, and the right number to put on it.
What we do
What we look at closely
What your customers value
Interviews and data to learn what they’d pay more for, and what they don’t care about.
Your plans
Fewer, clearer plans, each one made for a particular kind of customer.
How you charge
Per user, per use, per site or flat fee: the unit that grows as your customer succeeds.
Licences and terms
Commitments, minimums and discounts your salespeople can explain in a sentence.
Your pricing page
A page that answers the questions buyers have before they talk to anyone.
Making the change
Moving existing customers to the new prices without losing them along the way.
What we see
What we often find
- Too many plans, and nobody knows which one to pick.
- Discounts so common they’ve become the real price.
- AI features given away when customers would pay for them.
- A pricing page that answers “contact us” to everything.
We rebuild licences and plans for software companies from scratch, from the first workshop to the public pricing page.
Deliverables
What you’ll receive
- A new set of plans and prices, with the reasoning behind them.
- Discount rules everyone follows.
- A rewritten pricing page.
- A plan to move existing customers onto the new prices.
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run