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What we see
in our client work.
A few thoughts from the field. Short, and as free of jargon as we can make them.
Enterprise AI fits in six words
Ontology, knowledge graph, semantic layer… The words sound impressive. The ideas behind them are simple: meaning, connections, consistency, identity, similarity and context.
Read the articleSalesSeven steps, and why the handovers matter most
Get noticed, capture interest, stay in touch, sort, hand over, close, keep. Each step has its channels and tools. But revenue comes from how they flow into each other. A lead captured well and then passed on badly is a lead lost.
Read the articleAIAI settles in best one small step at a time
Most teams use AI now and then. The real gain comes from going in order: shared prompts, then AI that knows the company, then whole tasks, then agents.
Read the articleTeamsWho finds the leads, and who closes them?
Everything hinges on the moment a lead reaches the CRM. Before it, you need to know who to aim for, spot when they’re ready and start the conversation. After it, you need to check, hand over, follow up and forecast.
Read the articleProduct marketingSeven marketing tips we’ve stopped following
Never mention competitors. Sell only results. Bet everything on launch day. Appeal only to logic. You hear these everywhere, and they’re expensive.
Read the articleToolsNobody does it all with one tool
You’ll often hear that one piece of software is enough. In reality, teams that do well use about twenty to find contacts, spot interest, send messages and track sales.
Read the articleTell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run