What we do
What we do to make your product easier to buy
Your place in the market
Who you’re the best choice for, compared with whom, and why. Everything else follows from this.
What you say, and to whom
The right message for each kind of buyer in your ICP, at each stage, always backed by proof.
Against your competitors
Side-by-side comparisons and answers to objections, kept up to date for your salespeople.
Launches
A launch in three acts: build anticipation, make some noise, then keep the momentum going for weeks.
Listening to customers
Interviews with customers you won and lost, to learn what really tips a decision.
Equipping your salespeople
Pitch decks, demos, customer stories and training, so everyone tells the same story.
New countries
Adapting what you say to each market and each language. Translation is only the start.
Where to compete
Win in a market that already exists, or create a new one. We help you choose, with numbers to back it.
Our point of view
Popular advice we don’t follow
Followed without thinking, they cost sales. Here’s what we do instead.
What people sayNever mention your competitors.
We name them when the comparison helps buyers see why you’re the better pick.
What people sayTalk about results, not features.
A promised result means little without the feature that delivers it. We show both.
What people sayLaunch day is everything.
It’s the loudest day, that’s all. The real work happens in the weeks before and after.
What people sayBusiness buyers decide on logic.
They’re people. Logic helps them defend the choice, but trust and the fear of getting it wrong are what make it.
What people sayYou need to invent a new category.
That takes years and deep pockets. Winning in a market people already understand is usually faster.
What people sayA great product sells itself.
Features get copied within months. The trust people have in you takes far longer to copy.
What people sayLet AI write your positioning.
AI writes fast. Deciding what makes you different still takes people who know your market.
Deliverables
What you walk away with
- A positioning document your leadership has signed off.
- Key messages for each kind of buyer.
- A comparison sheet for each of your main competitors.
- A launch plan with dates and owners.
- A sales kit: pitch, demo and customer stories.
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run