The basics
What it takes to make an agent reliable
A precise goal
A well-defined task, and a clear idea of what “done” means.
Tools
Controlled access to your CRM, email, documents and software.
Context
What it needs to know about your business, customers and rules.
Limits
What it may and may not do, how much it can spend, and when it must ask.
Someone watching
A log of what it does, a review queue, and a person to alert when in doubt.
Autonomy
You decide how much freedom it gets
We always start at the first level. The agent earns more freedom when its results justify it.
- 01
It suggests
The agent proposes. Someone on your team decides.
- 02
It acts once you approve
It prepares everything and waits for a yes.
- 03
It acts and reports back
It works inside limits you set. You read the log afterwards.
Examples
The agents we build most often
Meeting prep
A full brief on the company before every sales meeting.
Answering new enquiries
It replies, asks the right questions and offers a time to talk.
Sorting support requests
It sorts requests, drafts a reply and passes on the tricky ones.
Reusing content
One webinar or article becomes posts, emails and summaries.
The weekly update
Every Monday, a summary of your numbers and what changed.
Back-office work
It reads documents, pulls out the details and fills in your systems.
Measurement
How to tell if an agent is worth it
Tasks completed
How many tasks it actually finishes.
Time saved each week
Hours handed back to the team.
Cases handed to a person
The share of work it can’t do alone.
Errors caught
Mistakes the review had to correct.
Cost per task
Software, tools and supervision included.
Tools
What we build agents with
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run