Everything before a lead lands in your CRM.
- Listing every company that could buy
- Learning about each one
- Noticing when they’re ready
- Starting the conversation
Everything after, until the contract is signed.
- Checking the need is real
- Judging how urgent it is
- Handing it to the right person
- Following deals week by week
- Signed customer
What we do
What we fix and set up
So every lead is answered, followed up and counted.
How the CRM is built
Fields, stages and access set up around how you really sell, not the other way round.
Automatic follow-ups
Reminders, tasks and updates that happen by themselves, saving hours every week.
Reports people read
A handful of dashboards your managers open on Monday and use to make decisions.
Keeping it tidy
Who can change what, how data comes in and which tools are connected.
From lead to customer
Clear stages, with agreed rules for moving from one to the next.
Forecasting
A forecast built on your real deals and on how similar deals ended before.
The marketing-to-sales handover
Scores, owners and response times agreed between marketing and sales.
Helping the team adopt it
Short guides, the right tools and training, so the system actually gets used.
Shared decisions
Three choices sales and marketing share
Tools
The tools that run your CRM
Measurement
How you’ll know it’s better
Leads logged properly
New leads that reach the CRM complete and with an owner.
Forecast accuracy
How close the forecast was to what actually came in.
Pipeline health
Enough deals, moving at a good pace, none left to go stale.
A tidy CRM
Few duplicates, few empty fields, nothing years out of date.
Whether the team uses it
The best system is useless if salespeople avoid it.
Deliverables
What you’re left with
- A CRM check-up with numbers: duplicates, empty fields, broken steps.
- A cleaned-up CRM, with a simple map of how it’s built.
- Written rules for scoring and assigning leads, running automatically.
- A forecast you can explain, and a weekly habit of reviewing deals.
- Guides and training for your sales team.
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run