Less guesswork.
More conversations that go somewhere.
Also known as GTM engineering, ICP, outbound
This is everything that happens before a lead reaches your CRM: knowing who to approach, when, and what to say. And doing it for hundreds of companies at once, without losing the personal touch.
Everything before a lead lands in your CRM.
- Listing every company that could buy
- Learning about each one
- Noticing when they’re ready
- Starting the conversation
Everything after, until the contract is signed.
- Checking the need is real
- Judging how urgent it is
- Handing it to the right person
- Following deals week by week
- Signed customer
What we do
What we take care of
Eight pieces of work that, together, keep your sales calendar full.
A complete map of target companies
Every company that matches your ideal customer profile (ICP), sorted by type, size and country.
Spotting buying signs
A visit to your pricing page, a new hire, fresh funding, a switch of tools: signs a company may be ready.
Completing the details
Finding the right person and a working email or phone number, then checking before anything is sent.
Sending each lead to the right place
Clear rules decide whether a company goes to a salesperson or into an email series.
Knowing what they know about you
Have they seen your posts, opened your emails, visited the site? The first message changes accordingly.
Writing the messages
Short, specific emails that read like a person wrote them, tested against each other.
Running the outreach
Email, LinkedIn and phone working together, sent in a way that keeps you out of spam folders.
Better-aimed ads
Your ads shown to the companies on your list, especially the ones already showing interest.
Shared decisions
Three decisions to make together
Marketing and sales need to agree on these. When they don’t, good leads get lost.
Tools
The tools that build your pipeline
We start with what you already have. These are the ones we reach for most.
Measurement
The numbers we watch
Meetings with the right people
The point of all prospecting: real conversations with people who could buy.
Reply rate
How many people answer. If it’s low, the list or the message is wrong.
Replies that become meetings
A polite reply is nice. A meeting is better.
Cost per lead
What one good lead really costs, once you count tools, data and time.
How complete your data is
How many target companies you can actually reach, with details that are correct.
Deliverables
What you keep
- A ranked list of every company worth targeting.
- A live view of who’s showing interest right now.
- The steps for finding contact details, written down so anyone can repeat them.
- Email series written, tested and running.
- One dashboard with the five numbers above.
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run