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HomeServicesAI agentsKnowing what brings in revenue

Know what actually
brings in revenue.

Also known as revenue attribution

Marketing says the webinar worked, sales says it was the cold call, finance asks why the budget went up. Most attribution reports credit the last click and miss the rest. We connect your data and use AI to read the whole path of each won deal, so the budget goes where it pays.

What we do

What we take care of

01

Every touchpoint in one place

Ads, emails, events, site visits, calls and meetings linked to each deal.

02

The full path of won deals

What happened before each signed contract, in order.

03

Calls and emails read

AI picks out what prospects said made them buy.

04

Signals that predict a sale

The early signs that show up in the deals you win.

05

Simple reports

A few views that marketing, sales and finance all accept.

06

Advice on budget

Where to spend more, and what to stop.

Is this for you?

Signs it’s time

  • Every team claims the same deals.
  • Your reports only credit the last click.
  • You can’t say which channel brings your best customers.
  • Budget decisions come down to opinions.

Measurement

How you’ll know it’s working

Deals with a full path

The share of won deals where every touchpoint is recorded.

Cost per won deal by channel

What each channel really costs.

Time to revenue

How long each channel takes to turn into revenue.

Budget moved

Spend shifted from weak channels to strong ones.

Deliverables

What you’re left with

  • Your touchpoints connected to deals in the CRM.
  • A plain-language view of what leads to won deals.
  • Three to five reports everyone agrees on.
  • A quarterly review of where to spend.
  • Notes on the data you should start collecting.

FAQ

Common questions

A question that isn’t here? Write to us and we’ll reply within two working days.

Ask a question
Do we need a data warehouse?

Not to start. For most companies, the CRM and analytics are enough. Bigger set-ups use BigQuery or Snowflake.

Is any attribution model really accurate?

None is perfect. We combine the data with what buyers say in calls and forms, which is usually much closer to the truth.

Does this respect GDPR?

Yes. We work within your consent settings and with business contact data only.

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Tell us what’s getting in the way

A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.

Request a 30-minute callSend a message
15
years in sales and marketing
25+
countries where we’ve launched products and campaigns
€10M+
in revenue from the marketing we’ve run