When buyers ask AI,
your name should come up.
Also known as GEO, AEO, AI search
More and more buyers skip the search results and ask an AI assistant which supplier to pick. If it doesn’t know you, or gets you wrong, you’re out before anyone visits your site. We find out what AI says about you, fix what’s missing and show you the change.
How it works
Four steps, repeated every month
See where you stand
We ask ChatGPT, Gemini, Claude, Perplexity and Copilot the questions your buyers ask, and note who gets named.
Find the gaps
The questions where a competitor is named and you aren’t, ranked by what each one is worth.
Close them
Clearer pages, facts AI can rely on, and mentions on the sites AI trusts.
Check the result
We ask the same questions again and show what moved, next to your own analytics.
Services
Twelve ways we get you into the answer
Get recommended by AI
AI visibility audit
What ChatGPT, Gemini, Claude and Perplexity say about you today, and what to fix first.
- 30 to 50 buyer questions
- You against three competitors
- A ranked fix list
Buyer question research
The questions your buyers ask AI before they contact anyone.
- From your own sales calls
- By buying stage
- In every language
AI answer monitoring
A monthly check of what AI says about you and your competitors.
- Same questions every month
- You against your competitors
- Early warnings
Content AI can quote
Pages written so AI can find them, understand them and quote them.
- The answer first
- Comparison pages
- Briefs or finished pages
A website AI can read
Making sure AI tools can reach your site and understand it.
- AI tools let in
- Structured data
- Pages that work without scripts
Clear facts about your company
The same correct facts about you, everywhere AI looks.
- One clear description
- The right category
- Profiles that agree
Mentions on trusted sites
Being talked about on the sites AI quotes: reviews, press and communities.
- Real customer reviews
- Industry lists
- Press and communities
Winning “best of” questions
Being named when buyers ask AI for the best option in your category.
- Comparison pages
- “Best for” pages
- A place in roundups
Fixing what AI gets wrong
Correcting wrong, outdated or damaging things AI says about you.
- Find the source
- Publish the right facts
- Follow until it changes
Employer brand in AI
What AI tells candidates about working for you.
- Candidate questions
- Clear careers pages
- Real team stories
AI visibility in every language
Being named by AI in each country and language you sell in.
- Tested in each language
- Local competitors
- Pages for each market
Measuring what AI brings in
The visits, leads and revenue AI sends you, in your own analytics.
- AI visits on their own
- From visit to lead
- AI as a source in your CRM
Who it’s for
Worth doing if any of this sounds familiar
- You sell software and want to be named when buyers ask for “the best tool for…”.
- Your clients start looking for a supplier by asking AI.
- AI describes your company with old or wrong facts.
- You sell in several countries and languages.
Working together
Three ways to start
Prices are in our pricing guide. Ask for it when you request a call.
FAQ
Questions about AI visibility
A question that isn’t here? Write to us and we’ll reply within two working days.
Ask a questionWhat is AI visibility?
It’s how often, and how well, AI assistants mention your company when someone asks a question you should be the answer to. Some people call this work GEO (generative engine optimisation) or AEO (answer engine optimisation).
How is it different from SEO?
SEO gets you a place in a list of links. AI visibility gets you named in the answer itself. Good SEO helps, but AI also looks at reviews, forums, press, directories and how clearly your own site states the facts.
Can you guarantee AI will recommend us?
No one honestly can, because the assistants belong to OpenAI, Google, Anthropic and Microsoft. What we can do is remove the reasons they leave you out, and measure every month whether it’s working.
How long before we see a change?
Assistants that search the web as they answer, like Perplexity or ChatGPT with search, can change within a few weeks. Answers based on what a model learned in training move more slowly, over several months.
Do you use tricks or hidden text?
No. We only publish accurate, useful content under your name and earn mentions honestly. Tricks get found out, and they put your reputation at risk.
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run