HomeServicesAI agentsQualifying and routing inbound leads
Every good lead
answered in minutes.
Also known as inbound lead qualification
A form fill is worth most in the first few minutes. Yet many leads wait hours, reach the wrong rep, or get ignored because the form says little. We set up agents that research each new lead straight away, judge how well it fits, and send it to the right person with everything they need.
What we do
What we take care of
Instant research
The company, the person and their likely need, looked up as soon as the form arrives.
A score you understand
How well the lead fits your ideal customer profile (ICP), with the reasons.
Routing rules
By country, size, product or account owner, agreed with sales.
Fast follow-up
The rep gets an alert in Slack or by email, with a short brief.
Spam and job seekers filtered
People who aren’t buyers sorted out, without losing real leads.
A reply for every lead
Leads that don’t fit still get a useful answer.
Is this for you?
Signs it’s time
- Inbound leads wait hours for a first reply.
- Reps argue about who gets which lead.
- Good leads hide among spam and job applications.
- Marketing and sales disagree on what a good lead is.
Measurement
How you’ll know it’s working
Time to first reply
From the form to the first human contact.
Leads reaching the right rep
Without anyone reassigning them by hand.
Lead-to-meeting rate
Inbound leads that turn into meetings.
Score accuracy
How often the score matched what sales found.
Deliverables
What you’re left with
- A lead score built from your best customers.
- Agents researching and scoring every inbound lead.
- Routing rules running in your CRM.
- Alerts and briefs for your reps.
- A monthly check of scores against results.
FAQ
Common questions
A question that isn’t here? Write to us and we’ll reply within two working days.
Ask a questionDoes this replace our forms?
No. It works behind your current forms, chat and demo requests.
Can the agent reply to leads itself?
It can send a first reply and offer a time to talk. Anything beyond that goes to a person.
How long does it take to set up?
Two to four weeks, depending on your CRM and how many routing rules you need.
Related services
Agents for your GTM team
Tell us what’s getting in the way
A few lines are enough. Within two working days you’ll get our honest first take, and a time to talk if it makes sense.
- 15
- years in sales and marketing
- 25+
- countries where we’ve launched products and campaigns
- €10M+
- in revenue from the marketing we’ve run